But I am not convinced forcing resellers to sell at a fixed price set by the manufacturer is the answer. The British Government doesn't seem to think so -Allowing the resellers to put each other out of business by undercutting list prices leads to a smaller network of resellers which is not ideal.
https://competitionandmarkets.blog.gov.uk/2022/07/01/everyone-loses-out-with-resale-price-maintenance/
"Resale Price Maintenance (RPM), or vertical price fixing, is where a supplier requires a retailer not to sell below a certain price. The goal is to keep prices artificially high, so consumers are then robbed of a fair deal.
RPM is illegal".
Statistics: Posted by hippy — Fri Jul 26, 2024 7:12 pm